The 20 Best TikTok Makeup Products of 2023
The 20 Best TikTok Makeup Products of 2023
TikTok has become a hub for beauty enthusiasts and makeup aficionados to discover the latest and greatest makeup products. In 2023, the platform is abuzz with makeup products that are worth the hype and the price. I've categorized the top 20 TikTok makeup products into foundations, blushes, eyeshadows, and eyeliners, with each product celebrated for a unique reason.
Disclaimer: This website uses affiliate links, meaning: at no additional cost to you, I earn a small commission if you click-through and make a purchase.
Foundations
Kosas Revealer Skin-Improving Foundation: TikTok is raving about this foundation because it seamlessly combines skincare and makeup, featuring ingredients like hyaluronic acid, peptides, and niacinamide to improve your skin while providing a radiant finish.
Makeup Forever Ultra HD Foundation: A perennial favorite, this foundation is still going strong on TikTok because of its undetectable coverage, making it perfect for high-definition camera work and everyday wear.
IT Cosmetics Your Skin But Better: TikTokers love the natural look and the added skincare benefits, such as SPF 50+ protection, making it an ideal choice for those who want a no-makeup makeup look.
Laura Geller New York Balance-n-Brighten: The baked foundation has gained popularity for its unique marbled appearance, which blends into a smooth, radiant finish and brightens the skin, creating a flawless complexion.
NARS Light Reflecting Foundation: This foundation stands out for its light-reflecting properties, providing a luminous, Instagram-worthy glow while offering buildable coverage. It's a TikTok favorite for achieving that perfect selfie look.
Blush
On-the-Go Blush Stick: This product has taken TikTok by storm due to its convenient, portable format that allows for easy application and blending. Plus, it comes in a range of flattering shades to suit various skin tones.
Youthforia Blush Oil: TikTokers appreciate the dewy, natural finish this blush oil provides, and it's especially popular for its skin-loving ingredients like jojoba oil and squalane, making it a hit among those seeking a radiant, hydrated look.
Rare Beauty by Selena Gomez Soft Pinch: Selena Gomez's beauty line has garnered TikTok's attention thanks to its soft and buildable formula that provides a youthful flush without being overly intense, making it perfect for trendier, subtle looks.
Makeup by Mario Soft Pop: Mario Dedivanovic, known for his work with Kim Kardashian, launched this blush for an effortlessly elegant look, making it a TikTok sensation due to its luxurious matte finish and high pigment.
Chanel Joues Contraste Powder Blush: The sheer luxury associated with Chanel is a significant factor in the popularity of this blush. TikTokers appreciate its blendability, and the elegant packaging makes it a collector's item.
Eyeshadow
Makeup by Mario Ethereal Eyes: This palette is popular on TikTok because it features a variety of shades with impeccable blendability, making it easy for makeup enthusiasts to achieve an ethereal, dreamy eye look.
Kosas Undressed: This eyeshadow palette has captured TikTok's heart with its earthy, wearable shades that cater to a more natural look, and its clean, sustainable packaging aligns with the platform's eco-conscious trends.
Natasha Denona Need a Nude: Natasha Denona's quality is no secret, and this palette stands out for its mix of matte and shimmer shades, facilitating a multitude of looks, from daytime to night-out glam.
Charlotte Tilbury: TikTokers adore this palette for its mix of neutral and sparkling shades, allowing them to create a wide range of eye-catching looks that are long-lasting and elegant.
Urban Decay Moondust: Known for its mesmerizing shimmer, this eyeshadow palette has caught TikTok's attention for its dazzling, multidimensional finish that's perfect for those seeking to add a pop of sparkle to their eye makeup.
Eyeliner
Urban Decay 24/7: Urban Decay's iconic 24/7 eyeliner range remains a TikTok favorite for its extensive color selection, creamy texture, and long-wear formula, ensuring that your eyeliner stays on point.
Rare Beauty Perfect Strokes: Selena Gomez's Rare Beauty range continues to impress on TikTok, and the Perfect Strokes eyeliner is no exception. Its precise application and long-lasting formula make it a go-to choice for creating sharp, defined looks.
Too Faced Better Than Sex: TikTokers appreciate the rich, deep black of this eyeliner, and its waterproof formula is perfect for creating bold, dramatic lines that stay put all day.
Makeup by Mario Master Pigment Pro: This eyeliner is celebrated for its rich pigmentation and versatility. Whether you want a subtle line or a bold wing, TikTok makeup artists find this liner to be their secret weapon.
Charlotte Tilbury Walk of No Shame: The rich burgundy shade of this eyeliner has TikTok users in awe. It's perfect for adding a unique twist to traditional black eyeliner, and it's an excellent choice for those seeking a more unconventional, eye-catching look.
TikTok has proven to be a treasure trove for discovering the best makeup products of 2023. The top 20 makeup products we've discussed in the categories of foundations, blushes, eyeshadows, and eyeliners are gaining attention for various reasons, from innovative formulas to stunning packaging. If you're looking to elevate your makeup game and stay on-trend, these products are well worth the hype and the investment. Happy makeup experimenting!
